GOOD MORNING FROM ELITE AGENT

Mark your calendars: the federal election is set for 3 May, and housing’s already shaping up as a headline issue. Both Labor and the Coalition have pledged a two-year ban on foreign investors buying homes.

With the numbers tight — Labor only needs to lose three seats to fall into minority — a hung parliament is looking like a solid bet. That could mean a bit of policy gridlock, especially with a lively crossbench ready to keep things interesting.

Today’s read time: 5 minutes, 6 seconds

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OPINION

Why real relationships beat viral hits in property management

In property management, going viral on social media might boost follower numbers, but it rarely attracts the right kind of audience, which is landlords looking for a trustworthy expert.

ContentCollab founder Ellen Bathgate argues that instead of chasing trends, property managers, BDMs and rent roll owners should focus on building real relationships through value-driven, consistent, and engaging content. This approach not only builds credibility but also creates a loyal following more likely to convert into clients.

Reach vs relationships
High reach feels rewarding, but it doesn't always attract the right audience. Fun or trending videos may gain attention, yet they don’t position you as a credible expert. In property management, trust matters more than entertainment; landlords want someone reliable, not just someone who’s popular online for a day.

Followers don’t always equal leads
Viral followers may enjoy a single video but have no need for your services and may never return. In contrast, followers gained through helpful, relevant content are more likely to stay, trust you, and consider working with you when they need a property manager. Building that kind of audience takes intention, not just attention.

Focus on engagement
Instead of chasing trends, aim to connect with your ideal clients. Share content that educates, shows your personality, and encourages interaction. Be consistent and responsive; answer questions, reply to comments, and stay active. That kind of engagement builds a reputation that lasts longer than any viral moment.

Read the full story here.

ICYMI, last week, we discussed by 4% more effort will take your career to a whole new level.

TOGETHER WITH BIZCOVER

BizCover named one of Australia’s Best Managed Companies for 2024
BizCover has been recognised as one of six winners in Deloitte Australia’s 2024 Best Managed Companies awards, supported by Google Cloud. The program, now in its fifth year, celebrates privately owned businesses showing outstanding performance across strategy, culture, innovation, and financial strength.

“This recognition from Deloitte and the Best Managed Companies program is a powerful validation of BizCover's commitment to innovation, strategy and business excellence,” said CEO Michael Gottlieb. “We're extremely proud to be Australia's leading InsureTech business and one of six companies recognised as key contributors to Australia's economic growth.”

Read more about BizCover’s award here.

DEPT OF ECONOMICS

Australia’s housing budget: global lessons
Australia’s 2025 Federal Budget introduces modest housing measures including updates to the Help to Buy scheme, prefabricated housing funding, and new trade apprenticeship incentives. However, Chief Economist Nerida Conisbee warns that a two-year ban on foreign buyers may undercut efforts to boost housing supply, which is contrary to global trends where foreign capital supports development. Compared to international shared equity schemes in the UK, New Zealand, and Canada, Australia’s approach faces similar limitations: helping some buyers, but falling short on affordability and supply impact.

DEPT OF HR

Coworking spaces are booming nationwide
Australia's flexible workspace industry is thriving, with around 77% of operators reporting increased revenue last year while confidence levels are at 8 out of 10. The sector is expanding beyond city centres into suburban and regional areas as hybrid work continues to reshape office demand. Despite economic uncertainty, none of the surveyed operators predicted a decline for the industry, suggesting a new era of work that prioritises accessibility and flexibility.

DEPT OF AI

Gary Vaynerchuk on AI: adapt fast or fall behind
Marketing expert Gary Vaynerchuk says real estate agents must embrace AI and rethink their approach to content and branding. In recent videos, Mr Vaynerchuk highlights the growing influence of AI-driven content and virtual influencers, urging professionals to prepare now. He advocates a “maybe” mindset over fear-based resistance and stresses the importance of experimentation. With AI accelerating the shift in how audiences engage, Mr Vaynerchuk’s message is clear: adapt fast or risk falling behind.

CELEBRITY HOMES

Kanye's gutted mansion returns to market
A beachfront Malibu property once owned by Kanye West is listed for US$39 million while still undergoing extensive renovations. The rapper purchased the Tadao Ando-designed architectural masterpiece for US$57.3 million in 2021, then completely gutted it, removing windows, bathrooms, and electricity. The 4,000-square-foot concrete structure is being restored to its original specifications with modern upgrades and is expected to be completed by early 2026. More here.

AGENTS ON SOCIAL

What’s your pump-up song when walking into a listing; Beyoncé strut or Rocky vibes? Bonus points if you've blasted it in the car first. 🎶 😎

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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