GOOD MORNING FROM ELITE AGENT

In a delicious twist on open homes, one agent in Sydney went all-in on a pizza party to charm potential buyers. With record-high listings competition is fierce, so a bit of creative flair helps. After all, who wouldn’t love a home with a side of pepperoni?

Today’s read time: 5 minutes, 31 seconds.

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MARKETING

Your must-do marketing channels: social media, emails, SMS, and yes, letterbox drops

To establish or expand your market share as an agent, consistent profile marketing is non-negotiable.

Above all else, Caroline Bolderston, head of Being Bold coaching and training, explains that building your profile requires a long-term commitment to showcase your value and boost visibility. The ultimate aim is to attract new clients and retain those you've worked with before, but as Caroline puts it, “They need to know you to choose you.”

So, what steps can you take to create effective profile marketing?

Use the ‘Foundational Four’

Effective marketing starts with four basic channels: social media, letterboxes, emails, and SMS. Each of these avenues helps reinforce your message, increasing the likelihood of reaching your audience at the right time.

“I am a firm believer that letterboxes still have a powerful reach,” she said, as even traditional methods like letterbox drops can win clients who see your material when they need your services.

Set realistic expectations

Marketing is a subtle game; its returns are often indirect. “Many agents say to me, ‘I dropped 2000 DL cards and didn’t get a single call, it’s just a waste of money,’” said Caroline, but often, consistent profile building delivers returns over time.

Prospects may recall your brand months after seeing your message, or they might recognise you at an open home because they’ve seen your marketing consistently. Treat marketing like your choice of professional attire - it builds perception even if the returns aren’t always obvious. Allocate an annual budget and stick with it.

Consistency is key

For clients to choose you, they need to know and trust you. “The way to build trust is through demonstrating care, commitment, and consistency.” Consistency is crucial; it shows clients you’re reliable, focused on long-term service rather than short-term gains.

To start, aim for manageable frequency: schedule letterboxes, emails, and SMS on a monthly basis, and post on social media three times a week. Combine time-based information (like seasonal updates) with event-driven content (like recent listings or community events). Caroline advises you map out your plan each quarter and keep it simple and steady.

ICYMI, last week Million Dollar Listing New York’s Kirtsten Jordon shared her secrets of success

TOGETHER WITH RAY WHITE

Ray White’s Halloween-themed “Real Estate of Origin” event saw record-breaking participation with 376 offices and 2,600 agents across Australasia. 

Powered by NurtureCloud, the event led to 11,550 appraisals, creating momentum for agents to kickstart 2025. New Zealand led the charge with 4,297 appraisals, followed closely by Queensland. The top office was Ray White Manukau with 2,028 appraisals, while Charlie Brothers was the leading agent with 366 appraisals.

Chief Strategy Officer Mark McLeod noted that these call-a-thons quadruple appraisal numbers and set the network up for growth, calling it an “invaluable” opportunity.

Read more about Ray White’s Real Estate of Origin here

SMART SNIPPETS

The price of feeling safe
New research reveals that 6 in 10 Australians would pay extra to live in a safer suburb, with another 20% willing to pay significantly more. Security features like deadlocks and cameras are becoming standard in Australian homes, while package theft has doubled in the past year. Women and previous break-in victims are particularly focused on neighbourhood safety.

Rental market shows signs of relief
Good news for renters as national vacancy rates climb to 1.8%, up from last year's record low of 1.4%. Annual rental growth has significantly cooled from its peak of 9.6% two years ago to 5.8%, with increased investor activity and changing migration patterns helping to ease the pressure. More rentals are expected to become available as market conditions continue to shift.

REA Group’s Q1 growth driven by seller confidence
REA Group reported strong results for the first quarter, with revenue up 21% to $413 million and operating EBITDA up 23% to $243 million. This growth reflects an active listings environment, especially in Sydney and Melbourne, which saw double-digit increases.

SOUND WAVES

Is ‘brain rot’ from screen time a real risk?

Today’s curated list explores insights from UNSW psychologists on whether digital content directly affects cognition or if factors like diet and socioeconomic status play a more significant role.

Dive straight into the listen below or the deeper dive here.

Read the article from UNSW here

AGENTS ON SOCIAL

Alright, all that matters is that I get this listing info right... even if it takes me a solid 10 attempts. Who needs perfection on the first try when you can just keep rewriting until the property practically sells itself? 🔟🎥

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Giverny Pringle, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

If you see a * beside a story, it’s a sponsored post, including the 'Together With' section. To enquire about advertising with us, visit eliteagent.com/advertise.

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