GOOD MORNING FROM ELITE AGENT

Today is International Tongue Twister Contest Day, celebrating the art of linguistic gymnastics. To get you in the spirit, here's a real estate-themed tongue twister to test your skills:

"Savvy Sally swiftly staged seven stylish seaside sanctuaries, selling swiftly to smiling seaside settlers."

Today’s read time: 5 minutes, 10 seconds

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OPINION

When clients or team members move on: turning loss into growth

In real estate, departures are inevitable, whether it’s a valued client, a trusted team member, or a long-time business partner.

Instead of seeing these exits as losses, Adrian Knowles, CEO of Harcourts Australia, says real estate professionals can reframe them as milestones of growth, both for the person leaving and for themselves.

By understanding motivations, fostering open communication, and focusing on the impact made, agents can turn these transitions into powerful learning moments.

Growth, not goodbye
"When we reflect on why someone leaves, we not only gain insights into their motivations but also uncover ways to evolve ourselves." Not every departure is about dissatisfaction. Often, it's simply about new challenges and fresh goals. Real estate is an industry built on evolution, where both professionals and clients are constantly shifting gears, says Adrian.

“This is especially true in real estate, a dynamic industry where both professionals and clients often evolve, creating new goals and aspirations.” Instead of resisting change, agents can use these moments to refine their approach and stay ahead of industry shifts.

Listening is your superpower
"These conversations not only show the other party that you value their feelings and experiences but also help foster relationships that may remain positive long after your professional paths diverge."

Empathy and active listening go a long way in handling transitions professionally. Instead of frustration, the focus should be on asking: What’s next for them? How did I contribute to their journey? What can I do better?

“The key to understanding why people leave lies in empathetic, active listening. By taking the time to have honest conversations, free of judgment or frustration, you can uncover perspectives that are invaluable to your growth as a professional.”

Adrian says a thoughtful approach can leave the door open for future collaboration or referrals.

The journey is the legacy
"Be proud of the role you played in shaping someone's career or life." Whether it's a former colleague or a past client, the way people remember working with you matters. Real estate success isn’t just about closing deals - it’s about leaving a lasting impact.

“When someone leverages the skills, knowledge, or confidence you’ve helped them gain to pursue new opportunities, they carry your impact with them, and that’s something to celebrate, not resent.” Importantly, when people move on with a positive experience, they’re far more likely to send business your way in the future.

Read the full story here.

ICYMI, yesterday we discussed about Fast Responses = Higher Revenue. Here’s Why.

SMART SNIPPETS

Minns Government’s Low and Mid-Rise policy set to unlock 112,000 homes in NSW
The Minns Labor Government's low and mid-rise housing policy will deliver 112,000 homes across New South Wales over the next five years when the next stage takes effect on February 28.

How to win more listings
Winning in real estate isn’t just about securing listings; it’s about mastering the art of negotiation. Ray White’s Bianca Denham believes agents who tailor their pitch and prioritise relationship-building have a distinct advantage over competitors relying on one-size-fits-all sales tactics. Understanding both your own goals and your client's unique needs is key to standing out in a crowded market and closing more deals.

In the US, there are two cities where it’s cheaper to buy than rent … but not for long
In a rare trend reversal, Pittsburgh, Pennsylvania, and Detroit, Michigan, have emerged as the only two US metro areas among the top 50 where buying a home is currently cheaper than renting, according to the Realtor.com January 2025 Rental Report.

CELEBRITY HOMES

Olympic legend Grant Hackett lists luxurious Brighton, Vic mansion
Olympic swimming champion Grant Hackett and wife Sharlene have listed their luxurious five-bedroom home at Brighton, with price expectations between $7.95 million and $8.4 million. The couple, who bought the 1,040sq m property in 2018, personally redesigned it into a family-oriented sanctuary emphasising wellness, luxury, and security.

MOVERS + SHAKERS

RE/MAX Australia’s annual gala
The RE/MAX Australia annual awards gala at The Star Brisbane saw industry excellence celebrated in style, with a packed ballroom recognising the network’s standout performers. The night’s highest honour, The Eagle Award, went to Kathy Sweeney, owner of RE/MAX Living. More here.

David McMahon returns to lead Ray White Sutherland Shire
The experienced auctioneer takes on Head of Performance role after calling over 1,000 auctions in Queensland. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUNDWAVES

Sleep is the the secret weapon for real estate success

Real estate agents know business never sleeps - but they definitely should. Studies from the Mayo Clinic reveal adults need at least seven hours of quality sleep nightly to boost productivity, sharpen decision-making, and improve stress management; all critical skills for navigating tricky negotiations and hectic market conditions. Better sleep also supports emotional resilience and healthier client relationships, making it a powerful strategy for agents aiming to stay at peak performance.

Dive straight into the listen below or the deeper dive here

Read the article from Flying Solo here

AGENTS ON SOCIAL

"We want a mansion-sized kitchen, Olympic swimming pool, ocean views, but our budget is strictly townhouse-in-the-’burbs." Just another day in real estate, where agents expertly bridge the gap between champagne dreams and tap-water budgets. 🍾🚰

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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