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  • 🧐 Could a brand-new agent run your sales process? (Be honest)

🧐 Could a brand-new agent run your sales process? (Be honest)

Also inside: the 99-cent rent fee REINSW says adds up to $4.9m, and the Havaianas queen's $30m gallery home

The Brief
 
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GOOD MORNING FROM ELITE AGENT πŸ‘‹

Good morning, and welcome to The Brief for Tuesday 6 October 2026.

TRUE OR FALSE?

Howard Hughes checked into the Desert Inn in Las Vegas in 1966. When management asked him to clear out for the New Year's high rollers, he bought the hotel instead.

(Scroll to the bottom for the answer!)

In today's edition of The Brief

  • If you're the principal and still the best lister in the building, Oliver Tuffney reckons that's exactly what's capping your growth – his fix is refreshingly simple.
  • Card surcharges are banned in NSW, yet the government clips 99 cents on every Centrepay rent payment – REINSW reckons that's nearly $4.9 million a year, even if only one in five rentals use it.
  • The woman who brought Havaianas to Australia spent five years turning her Double Bay home into an all-white art gallery – now it's yours for $30 million.

Today's read time: 5 min 19 sec read

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TODAY'S FEATURE

Is the selling principal model holding your agency back?

Are you adding sales, or multiplying your team?

A sales manager who keeps closing deals personally isn't helping – according to sales strategist Oliver Tuffney, they're capping growth. His line: a manager can either multiply the team's output or just add to the number – and adding only gets you through the month. Oliver's framework breaks down where that time needs to go instead.

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What you'll learn in the full article:

  • The leakage test: how to pinpoint the exact stage in your sales process where opportunities are quietly disappearing, before they show up in your settled figures.
  • The street-test playbook: Oliver's benchmark for whether a brand-new agent could read your system and know precisely what to do.
  • The charisma gap: why "it's just about relationships" is the excuse masking a measurable gap between agents who are good and agents who are consistently great.

Read the full article β†’

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DEPT OF PM

Hamish Wilson recommends simple systems backed by personal communication

Good systems still pick up the phone

An acknowledgement can go out before the full answer is ready. Hamish Wilson’s rule is to respond by day’s end and say when you’ll follow up. The A1 Property Managers leader shared his approach to simple systems, clear commitments, and closing the loop with owners and tenants at PM/ONE.

DEPT OF POLICY

REINSW asks why landlords still pay for Centrepay rent fees

REINSW asks why NSW still profits from rent fees

Card surcharges are banned for NSW businesses, but the government still pockets 99 cents every time a tenant pays rent via Centrepay. REINSW's Tim McKibbin estimates that could total close to $4.9 million a year across the state's rental properties, and he's calling it hypocrisy.

"How, exactly, is this helping to address the rental crisis?" he said.

Read the full article β†’

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DEPT OF FOREIGN AFFAIRS

€1bn bet on Europe's housing shortage as global investors target rental market

Global investors launch €1bn European rental fund

Sound familiar? Partners Group and Empira Group are chasing Europe's housing shortage with a new €1 billion ($1.8 billion AUD) strategy targeting rental housing across Germany, the UK, France, Italy and Spain. The EU needs more than two million extra homes a year just to keep up.

Empira founder and chairman Lahcen Knapp says success depends on local expertise, not just capital – a reminder that institutional money still needs people on the ground.

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HOW IT SOLD

Heritage home finds its Goldilocks happy ending after three campaigns

Third time's the charm for a Hobart heritage home

Two campaigns fell over first – one overpriced, one poorly presented with a tenant still in place. Once the Glebe home was vacant and correctly priced, Fiona Johnson sold it in five days for $995,000 to an interstate SMSF buyer who'd been watching since April.

Find out the story behind how it sold β†’

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CELEBRITY HOMES

From flip-flops to $30m: Havaianas queen lists Double Bay home

Havaianas queen lists her $30m art gallery home

Amelia Aspden brought Havaianas flip-flops to Australia, and spent five years turning her Double Bay home into a "totally white art gallery" for her collection. Now the four-bedroom, five-level residence is listed for $30 million, with Amelia moving to Bondi so her twins can be closer to the beach. Wait until you see the wallpaper in every bedroom.

Read the full article β†’

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MOVERS & SHAKERS

Gary Gaurav launches C21 Aspire Group in Brisbane's north

Gary Gaurav launches C21 Aspire Group in Brisbane's north

Gary Gaurav wanted more than a new sign above the door. The selling principal has launched C21 Aspire Group, joining the Century 21 network with offices in Albany Creek, North Lakes and Narangba and a new one in Fitzgibbon. Gary, who has nine years of real estate experience, pairs younger local agents with colleagues who bring 25 to 35-plus years in the industry.

Georgie Haug takes reins at Belle Property Samford

Georgie Haug takes reins at Belle Property Samford

Georgie Haug has a new base to work from. Named Belle Property's number one agent nationally for GCI three years running according to the network, she has taken the lead at Belle Property Samford as the business moves into a new office around the corner from its old site, bringing more than 20 years of local market knowledge with her.

Bronte through and through – David Tyrrell of Ray White Phillips & Co

Bronte through and through – David Tyrrell of Ray White Phillips & Co

Nearly two decades after starting in real estate on the eve of the Global Financial Crisis, David Tyrrell is still working the beachside suburb he grew up in. The Ray White Phillips & Co agent takes 160D Macpherson Street, Bronte, to auction on Saturday 17 October with a $10 million price guide, in a market where buyer's agents now sit in around half of his sales.

Harcourts Ulverstone and Penguin rebrands as Coastline

Harcourts Ulverstone and Penguin rebrands as Coastline

More than 15 years after opening their doors, Brad Reeves and Wendy Squibb have taken their Ulverstone and Penguin business into a new name and a bigger patch. Harcourts Coastline now covers a new Ulverstone office and a freshly opened Devonport branch, stretching the team's reach from Heybridge through to Hawley Beach.

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AGENTS ON SOCIAL

Marry an agent, they said. Nobody mentioned the unpaid pre-listing maintenance role.🧹🧽

Agents on social

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TRUE OR FALSE:

Howard Hughes checked into the Desert Inn in Las Vegas in 1966. When management asked him to clear out for the New Year's high rollers, he bought the hotel instead.

And the answer is …

Answer

True. He'd booked ten days and taken the top two floors. Asked to make room for New Year's Eve, he started negotiating instead and paid about US$13 million – part cash, the rest borrowed – in March 1967. He then stayed put for four years with the curtains drawn and the windows taped shut, and kept buying casinos up the Strip. The most expensive alternative to a late checkout ever arranged.

via Wikipedia.

 

Wishing you a productive day!

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