GOOD MORNING FROM ELITE AGENT

It’s National Hugging Day, which gives you the perfect excuse to spread a little warmth. Whether it’s sealing a new contract, comforting a stressed-out buyer, or celebrating a home sale, hugs can be the ultimate icebreaker. And, if hugging isn’t your thing, we guess a warm handshake or friendly high-five works just fine too.

Today’s read time: 5 minutes, 23 seconds.

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INFLUENCE

Building Global Influence

Remember when you were told you need a big corporate brand behind you to succeed in real estate?

Daniel Daggers proved that wrong when he built the fourth most influential real estate business in the UK within just four years—he says without spending a penny on paid advertising or fancy offices.

In today's digital age, the rules of building influence have changed dramatically. While traditional real estate focused on corporate backing and physical presence, the new era belongs to those who understand that influence comes from personal connection, digital presence, and global collaboration.

Here's why this matters: The traditional model of real estate influence relied on having multiple offices and a large corporate structure. But Daggers demonstrated that individual agents can now build global reach and influence through personal brand building, strategic networking, and digital presence.

Three ways you can leverage Mr Superprime’s brand building tactics

1. Build Your Digital “High Street” Presence

Just as successful agents are known for walking their local high street, today's top performers dominate the digital high street. Daggers emphasises that more people are walking up and down the digital high street than any physical location.

Implementation: Consistently create and share content across social platforms. It's not just about posting listings - it's about letting people into your world, sharing your expertise, and building trust equity. As Daggers demonstrates with his 50,000+ LinkedIn connections, your digital presence becomes your most valuable asset.

2. Leverage Global Networks Without Corporate Overhead

Traditional thinking suggested you needed a large corporate structure to access global markets. Instead, focus on building strategic relationships with top agents worldwide. Daggers created ADVSR, a platform connecting 26,000 real estate professionals globally, allowing independent agents to compete with large corporations.

Implementation: Start building relationships with agents in other markets. Join platforms that connect you globally. Remember, we've gone from "six degrees of separation to three"—meaning your next big deal could be just a few connections away.

3. Embrace Technology as a Force Multiplier

AI and technology aren't replacing agents - they're amplifying their capabilities. Daggers predicts that AI will enable top agents to do 300% more work, not by replacing human interaction but by making it more efficient.

Implementation: Instead of fearing technology, use it to enhance your service delivery. Focus on using AI and digital tools to handle routine tasks while you focus on relationship-building and deal-making. This allows you to serve more clients without sacrificing quality.

Building global influence in real estate isn't about having the biggest office or the most corporate backing anymore. It's about leveraging personal brand, digital presence, and strategic relationships to create impact. As Daggers says, "Personal brand is the most important thing that anyone could ever wish to achieve in building.”

If you’d like an action guide from the podcast there is a neat little checklist in our new SPARK community, you can grab it here (joining is free).

ICYMI, yesterday we covered how to navigate the emotional drivers of your customers.

TOGETHER WITH MRI Software

Are you getting ROI from your tech stack?

Are you drowning in tech tools? If your team is copying and pasting the same information across different systems, you're not alone – one in three real estate businesses are doing the same dance.

MRI Software's Mark Cohen argues it's time to stop adding more tools and focus on making your existing ones work together. Think about it: that hot sales lead from your property management team might never reach your sales agents because your systems don't talk to each other. Or consider the hours wasted pulling reports from different platforms just to understand if you're hitting targets.

The solution isn't starting from scratch – and it's simpler than you might think. More here.

SMART SNIPPETS

Queensland opens doors to spare room rentals
First-home buyers in Queensland will soon be able to rent out their spare rooms without losing their grants or concessions, thanks to new legislation. With approximately 21,000 first-home buyers annually, this change could unlock thousands of new rentals in the state.

This could be America's priciest home
A planned mega-mansion in Manalapan is aiming to shatter US real estate records with its US$285M price tag. The 50,000-square-foot oceanfront compound will feature everything from a bowling alley to a car museum, spanning 4 acres with a private tunnel to the beach. If sold at asking price, it would easily surpass the current US record of US$240M set in 2019.

Make your income goals a mathematical certainty
You can now turn your income goals into clear action plans using AI. Instead of relying on your gut, you can determine exactly how many prospects you need to contact each month based on your conversion rates. With the average commission being $10,000 on a $500,000 home and each neighbour potentially worth $23,000+ in lifetime value, it’s well worth taking the time to crunch the numbers.

CELEBRITY HOMES

Sugababe’s $10.5M AUD Fulham loft up for sale

Former Sugababes star Heidi Range is selling her stunning £5.3 million ($10.5 million AUD) home in Fulham. The converted Edwardian laundry factory spans 4,124 sq ft and features five bedrooms with views of the Thames - but the most fun fact: there’s a Ferrari Dino parked in the living room.

MOVERS + SHAKERS

Major merger creates PropTech powerhouse.

Rex Software combines with Cirrus8 and RealTrust to form a leading real estate software provider across ANZ and UK markets, with Davin Miller as CEO. More here.

Success doesn’t rest on weekends! 
Get the latest on top agent and agency moves every Sunday with our weekly roundup in Movers & Shakers. Subscribe now.

SOUND WAVES

Real estate is evolving fast, and 2025 is already bringing the heat

From eco-friendly properties to game-changing tech like AI and virtual reality, the opportunities for agents are endless. The experts at Forbes Business Council dish out 19 trends to watch.

Dive straight into the listen below or the deeper dive here.

Read the article from Forbes here

AGENTS ON SOCIAL

Your client calls with the magical words: "We got pre-approval!" And just like that, your inner John Travolta takes over. There’s something about knowing your buyers are finally bank-backed and ready to shop that turns even the most serious agent into a grooving machine. 🕺🏻💵

Seen an Agent On Social we should include? Let us know here (email link)

Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, Charmagne Arrubio and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

Stories marked with * are sponsored, including 'Together With' and the weekday 'Movers & Shakers' sections. Interested in promoting your brand to Elite Agent’s audience? Learn more at eliteagent.com/advertise.

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