Aussie athletes’ social media branding gold, Regional rental yields beat city returns, The future of apartment living, +news and more

Good Morning from Elite Agent

The 2024 Olympics in Paris is about to get underway, but in the lead-up, we’ve been transfixed by some of the Aussie athletes’s social media posts, which offer a behind-the-scenes look at the Olympic Village. Tennis ace, Daria Saville testing the strength of her cardboard bed, alongside fellow tennis player Ellen Perez, is particularly funny. But on a serious note, the clips are not only entertaining, but a great way for the athletes to build a personal and a team brand. We’ve got some more social media branding tips and Daria’s funny insta clips for you here!

Today we are covering:

• Regional rental yields beat city returns

• The future of apartment living

• View.com.au’s new features

• House price growth is slowing

• And much more!

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On our radar

Inflation busters

Regional property markets are outshining the cities when it comes to rental yields, making them a hot spot for savvy investors. According to MCG Quantity Surveyors, properties further from capital city CBDs also bring in bigger returns, with regions like West Pilbara, in WA, and Campaspe, in Victoria, offering standout yields. Mike Mortlock breaks down the numbers in our new data insight article here.

Today’s Feature

Apartment living: The way of the future

As our cities expand and living space becomes a premium commodity, the shift towards apartment living is gaining momentum. From cost-effectiveness to fostering a sense of community, apartments offer a range of benefits that align with the demands of modern urban life. In today’s feature, Ayre Real Estate’s Adrian Wilson shares six reasons apartment living is shaping the future of housing

Which balcony is the real deal, and which one's just a high-rise lie?

Brekky Browse

Meanwhile, in Italy 🇮🇹

Where Mona Lisa’s past meets opulent present

An historic estate in Scandicci, Italy, formerly owned by the family of Lisa del Giocondo, famously known as the "Mona Lisa," has been listed for US$19.66 million by Italy Sotheby’s International Realty. The 700-year-old Villa Antinori di Monte Aguglioni spans 3994sq m, with 14 bedrooms and 15 bathrooms, and includes various outbuildings on its 66-acre grounds. Notable features include a seventeenth-century private chapel, period details, and extensive renovations, maintaining its historical and artistic significance.

Anything else?

Baby breakthrough moment

It was on this day in 1978 that the world’s first text tube baby, Louise Brown, was born after her parents, Lesley and John Brown, underwent IVF treatment. The groundbreaking IVF procedure was developed by Dr. Robert Edwards and Dr. Patrick Steptoe. Their work led to Dr. Edwards receiving the Nobel Prize in Physiology or Medicine in 2010. But it wasn’t until almost two years later, on June 23, 1980, that Australia’s first IVF baby, Candice Reed, was born.

Dates for your diary

Find Elite Agent Editor Samantha McLean speaking about real estate and AI at these upcoming events:

July 30-Aug 1 Proptech Summit + Workshop, Sydney
August 11-14 Elite Retreat, Hayman Island, Qld
August 25 PPM Conference, Gold Coast, Qld