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  • 📲 Alex Jordan’s 25x paradox, 20k reel views, and fast tracking affordable housing

📲 Alex Jordan’s 25x paradox, 20k reel views, and fast tracking affordable housing

The surprisingly spiritual secret to processing a lost listing, 15,000 mid-build properties in limbo, and an 18-day viral hustle.

The Brief
 
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GOOD MORNING FROM ELITE AGENT 👋

Good morning, and welcome to The Brief for Thursday 27 August 2026.

TRUE OR FALSE?

Wall Street takes its name from a real wall – a timber palisade thrown up across lower Manhattan in 1653 by English colonists worried about a Dutch attack.

(Scroll to the bottom for the answer!)

In today's edition of The Brief

  • Told he'd lose the ability to tie his shoelaces, Alex Jordan grew his business 25 times instead – his secret is expecting nothing from the effort.
  • Bathla Group has collapsed owing $3 billion with 15,000 properties mid-build – here's what to tell any buyers asking nervous questions about their settlement.
  • One reel, 20,000 views, four buyers, nine days: how Elle Ritson turned a Helensburgh listing into a $1.845 million street record.

Today's read time: 4 min 17 sec read

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TODAY'S FEATURE

The 25x mindset – how Alex Jordan turned a career-ending diagnosis into a 5-year reign as McGrath's top agent

A diagnosis told him to quit. He built McGrath's top office instead

A specialist once told Alex Jordan he'd lose the ability to drive a car or tie his shoelaces within a decade. He was broke, behind on his mortgage, and had spent ten years failing to make real estate work. What followed wasn't a comeback story built on hustle – it was a complete rewrite of how he thinks about time, effort, and outcomes.

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What you'll learn in the full article:

  • The detachment principle: why Alex built his entire business on not expecting a result from his effort, and how that paradox produced 25 times growth.
  • The recovery time rule: the surprisingly spiritual way Alex processes a lost listing, and why he thinks it governs everything that happens next.
  • The ownership myth: Alex's blunt take on why owning five offices can pay less than staying a top-selling agent – and the title you'll never find on his business card.

Read the full article →

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DEPT OF AFFORDABLE HOUSING

Housing Australia fast-tracks 1,000 shovel-ready affordable homes

Housing Australia fast-tracks 1,000 affordable homes

Applications open September 14 for a new Housing Australia Future Fund stream targeting 1,000 low-density homes, but the catch is speed – planning approvals must be locked in by February 2027 and construction underway by May.

Packages are fixed at 200 dwellings each, split 50/50 between social and affordable housing. The aim is to get trades on-site faster once approvals land.

DEPT OF BAD DEBTS

Bathla Group collapses into administration owing $3 billion

Bathla Group collapses owing $3 billion

The western Sydney builder has gone into voluntary administration with roughly 15,000 properties mid-construction across growth corridors like Schofields and Marsden Park. Founder Bhart Bhushan blamed a "perfect storm" of softening sales and rising costs.

Teneo's Stephen Longley says the priority is keeping settlements and construction moving – worth knowing if you've got buyers in any Bathla project asking questions.

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DEPT OF POLICY

Council to give agencies over a year to fix lockbox habits

Sydney to remove street lockboxes from 2027

If the keys to your CBD listing happen to live on a bike rack or on a tree, the City of Sydney wants them gone. From 1 April 2027, council will cut down and impound lockboxes attached to public infrastructure, citing trip hazards and property damage. You've got over a year to switch to strata-approved installs, smart locks, or a concierge service.

HOW IT SOLD

Viral reel and pre-market strategy deliver Helensburgh street record in nine days

A reel, 17 shares and a $1.845m street record

Nine days after listing, Elle Ritson's Helensburgh listing sold prior to auction – setting a street record and 2026's highest sale in the suburb. A 20,000-view social media reel sparked four negotiating buyers, with transparency and speed keeping the process moving to $1.845 million.

Find out the story behind how it sold →

Is your name invisible to AI? Start getting published. getailsa.com →

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MOVERS & SHAKERS

Ray White Core Group opens seventh Victorian office

Ray White Core Group opens seventh Victorian office

Beveridge has a new selling principal in Sharath Rao, who joins Ray White Core Group partners Anil Malik, Mark Srivastava, and Dhaval Mehta to open the group's seventh Victorian office. It's the sixth expansion for the Core Group across Melbourne's north and west, following Tarneit, Truganina, Rockbank, Point Cook, and Mickleham, with a first-year target of 100 sales and 100 new rental managements backing the launch.

REIACT honours more than 30 Canberra real estate professionals

REIACT honours more than 30 Canberra real estate professionals

More than 30 sales, property management, strata and support professionals were recognised at REIACT's 32nd Awards for Excellence in Canberra, with 400 guests on hand for the announcements. Michael Ceacis of Select Property Group and Jane Macken of LJ Hooker Woden | Weston were inducted into the REIACT Hall of Fame, Peter Walker of Ray White Canberra took home the President's Award, and Dan Hawcroft of The Property Collective won the Achievement Award, headlining a night that spanned every corner of the profession.

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AGENTS ON SOCIAL

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TRUE OR FALSE:

Wall Street takes its name from a real wall – a timber palisade thrown up across lower Manhattan in 1653 by English colonists worried about a Dutch attack.

And the answer is …

Answer

Actually, It's false. Backwards, in fact – the wall was Dutch, and it was built to keep the English out. In 1653, with the First Anglo-Dutch War underway and word of English troops massing in New England, Peter Stuyvesant (yes the guy who had a cigarette brand named after him) ordered a ditch, embankment and palisade run clean across lower Manhattan. The invasion never came, the English took the colony anyway in 1664, and the wall came down in 1699 – but the street kept the name. The boundary outlived the fence by 330 years and counting.

via NYC Department of Records.

 

Wishing you a productive day!

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