GOOD MORNING FROM ELITE AGENT

Good Morning👋 from Elite Agent

Spring is here and the market is strong, but if you want to make this season your best yet, you need to know how to make good decisions quicker. Thinking on your feet will help you get the jump on your competition.

Today’s read time: 5 minutes, 24 seconds

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MARKETING

Helping you follow up people to get a response

You’ve just wrapped up a somewhat successful open home, locking the door behind you. A few potential buyers showed up, but most of them kept their thoughts well-hidden, leaving you unsure about their true level of interest. Now comes the critical part; following up. Whether you’re planning to make calls, send emails, or fire off some texts, you’re probably wondering what’s the best way to start a conversation with your buyers.

Many agents stick to traditional follow-up scripts, but let’s face it, they often go nowhere. These generic messages, while well-meaning, don’t really grab attention or foster engagement, leaving the ball in the consumer’s court to respond. Or, more likely, to just ignore it.

So, how can you craft a message that not only stands out but also encourages a real conversation? This is where the concept of pull marketing and the 9-word email comes into play. This strategy is designed to shift the dynamics and draw buyers into engaging with you.

Blah, blah, blah

When it comes to follow-ups, many agents rely on the same predictable scripts, including:

"Hi Mark, Hope you’re doing well. [Name] from [agency]. Could you please give me a call regarding [address]? Thanks."

The message so generic and lacks any real spark, that it’s highly doubtful Mark will respond.

The issue with generic follow-ups The main problem with these standard messages is that they don’t inspire action. They often come across as automated, leaving the consumer in control of whether or not to respond. More often than not, this results in deafening silence — no replies, no engagement, just the sound of missed opportunities.

Solution? The power of the 9-word email in PULL Marketing

Ever heard of pull marketing? This tactic aims to attract prospects by sparking their interest and drawing them in naturally. One of the most effective tools in this approach is the 9-word email, a concept pioneered by marketing expert Dean Jackson, which involves crafting short, curiosity-driven messages that are impossible to ignore.

The beauty of the 9-word email lies in its simplicity and focus. Unlike the typical follow-up, (see Blah, blah, blah) the 9-word email cuts straight to the point. It asks a simple, direct question that’s easy to answer and highly relevant to the recipient’s situation.

For instance, now after an open home, you might send a message like: “Are you still interested in the penthouse on [address]?” This type of email doesn’t just get lost in the inbox—it stands out because it’s brief, personal, and makes it easy for the recipient to reply. There’s no fluff, no filler, just a straightforward question that encourages engagement. If you’re stuck on ideas for short, sharp questions, you can use ChatGPT or Claude to generate ideas.

Let’s start a conversation

 What makes the 9-word email so powerful is its ability to reignite a conversation. It doesn’t overwhelm the prospect with options or requests but instead nudges them to take a small, manageable step forward. This method is especially effective in real estate, where the key to success often lies in keeping the lines of communication open and making it easy for prospects to express their needs or concerns. By incorporating the 9-word email into your follow-up strategy, you’re not just sending another message, you’re starting a dialogue. This approach not only boosts your chances of getting a response but also helps you gather valuable insights into what your prospects are really looking for. It’s a simple yet effective way to keep the conversation going and move closer to closing a deal.

ICYMI, yesterday we covered some tips on how to address global density.

TOGETHER WITH AREA SPECIALIST

From local agent to Gold Coast powerhouse
Belinda Beekman says she has transformed her real estate career by joining Area Specialist, quickly doubling her annual sales and becoming a top agent on the Gold Coast. Known for her honest, community-centered approach, Ms Beekman was ranked number three on the Gold Coast and number 10 in Queensland in 2023.

From sponsoring local events to running a popular community Facebook page, she's deeply embedded in Jacobs Well.

“Obviously living in the area and having lots of relatives and family here, I try to get the best prices and keep the suburb going well,” she said. More here.

SMART SNIPPETS

Greens target 'dodgy' landlords.
The Greens are proposing the creation of a National Renters Protection Authority to enforce rental standards and penalise rule-breaking landlords and agencies. The new body could issue fines of up to $78,250 for serious breaches and would cost about $200 million annually to operate.

Record $1.5 trillion in household savings boosts buyer readiness. Household deposits have climbed to a record $1.5 trillion in July 2024, showcasing a robust 18.13% increase since the onset of interest rate hikes in April 2022. This significant boost in savings presents a positive outlook for real estate agents, as more buyers may now be financially equipped to afford down payments, potentially driving demand in the property market.

Inland property prices soar. 
If you've been dreaming of a sea change, you might want to consider a tree change instead. Inland areas are experiencing a property boom, with prices more than doubling in some regions. The Southern Highlands in NSW leads the pack, with Bowral seeing a $1M increase over the past decade. While, Toowoomba in Queensland has been strongest in the past year.

SOUND WAVES

Find out how to keep your brain young, (and yes, you’ll have to break a sweat)

In todays curated listen we learn what the “sweet spot” is for the type of exercise that delivers the best cognitive benefits.

Read the original article from Financial Review

AGENTS ON SOCIAL

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Wishing you a productive day

Elite Agent is crewed by Mark Edwards, Catherine Nikas-Boulos, Rowan Crosby, and Samantha McLean. We aim to uplift the real estate industry by delivering forward-thinking, hype-free news and education that fosters knowledge and fuels ambition.

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